Byredo opening Singapore flagship store

Swedish luxury brand Byredo has opened its first flagship store in Singapore.

Located in Ngee Ann City shopping center, the store offers a wide range of fragrances, leather goods, and accessories.

The store facade features a gray concrete wall with the brand logo highlighted by white lights. The interior design creates a modern and futuristic vibe by using elements such as metal shelves and metal-framed mirrors. The storehouses three displays in orange, standing out from the plain gray background and carpet.

Besides launching its first boutique in Singapore, the brand is to launch its first beauty line with makeup artist Isamaya Ffrench next month. The line will include eyeshadow, eyeliner, mascara, lip balm, and lipstick.

Founded in 2006 by Ben Gorham, Byredo is known for its fragrances, leather goods, and accessories.