Baroque Japan opens two shops in NYC

Sep 15, 2016Updated Sep 15, 20161 min read

Baroque Japan, which has a retail portfolio of young women’s fashion apparel and accessories, has arrived in New York City.

It has opening an Enfold fashion brand shop in the West Village and a Moussy outlet in SoHo.

Launched in 2012, Enfold has a strong presence in Europe. Its West Village store stands at 850 sqft (78.9 sqm) and its neighbours include the Marc Jacobs and Michael Kors brands.

Covering 1776 sqft, the Moussy SoHo store focusses on its denim made in Japan. Shoppers buying the brand’s jeans will receive an original, limited-edition paulownia wooden storage box. A Baroque brand since 2000, Moussy has 43 stores in Japan and 81 in China and Hong Kong.

Founded in 2000, the company has 356 stores in Japan, 165 stores in China and Hong Kong, and 15 brands. It launched Baroque USA Limited in April with an eye to establishing itself in the American market.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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