Baroque Japan opens two shops in NYC
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Baroque Japan, which has a retail portfolio of young women’s fashion apparel and accessories, has arrived in New York City.
It has opening an Enfold fashion brand shop in the West Village and a Moussy outlet in SoHo.
Launched in 2012, Enfold has a strong presence in Europe. Its West Village store stands at 850 sqft (78.9 sqm) and its neighbours include the Marc Jacobs and Michael Kors brands.
Covering 1776 sqft, the Moussy SoHo store focusses on its denim made in Japan. Shoppers buying the brand’s jeans will receive an original, limited-edition paulownia wooden storage box. A Baroque brand since 2000, Moussy has 43 stores in Japan and 81 in China and Hong Kong.
Founded in 2000, the company has 356 stores in Japan, 165 stores in China and Hong Kong, and 15 brands. It launched Baroque USA Limited in April with an eye to establishing itself in the American market.
Questions & Answers
Q.Which of Baroque Japan's new stores in New York City is larger in size?
Which of Baroque Japan's new stores in New York City is larger in size?
The Moussy outlet in SoHo covers 1776 square feet, focusing on its Japanese-made denim. The Enfold store in the West Village is smaller, measuring 850 square feet and is located near other designer brands.
Q.What is the primary product focus of the new Moussy store in SoHo?
What is the primary product focus of the new Moussy store in SoHo?
The Moussy SoHo store primarily focuses on its denim, which is made in Japan. Customers purchasing jeans from this brand will also receive a special limited-edition paulownia wooden storage box.
Q.Does Enfold have an established presence in other international markets?
Does Enfold have an established presence in other international markets?
Yes, Enfold, which was launched in 2012, already has a strong presence in Europe. Its new West Village store marks its arrival in New York City, located alongside other prominent fashion brands.
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