Businesses in Indonesia Capitalize on Pokemon GO Popularity
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“We are excited to announce that Pokémon GO is officially available to Trainers in Germany,” Pokemon Go announced on Wednesday (13/7) on its official website.
With an official Indonesian release imminent, savvy businesses across the country have begun harvesting the game’s unique featured — requiring players to travel around and explore different areas to find and catch Pokémon.
The National Museum, Jakarta, suggested players, known as Pokémon trainers, hunt the little monsters through the institution’s grounds on Monday.
“Are you a Pokémon master/trainer? Come hunt Pokémon at the National Museum. It will add to your knowledge in a fun way!,” the Museum National tweeted.
Motorcycle taxi ride-hailing application Go-Jek also did not want to miss the opportunity to benefit from the game.
“Wanna seek Pokémon? Go with Gojek,” the ride hailing app said.
Qraved.com, a Jakarta-based restaurant search and reservation site, joined the parade after launching a list of restaurants close to Pokéstops — places where players can get free items to enhance game experience — around the Sudirman area.
The app — created by license owner Pokémon Company, multinational consumer electronics and software company Nintendo and Google’s spin-off software developer Niantic — itself, according to Quartz, has seen its players in the US alone spend $1.6 million each day on in-app purchases.
Questions & Answers
Q.What is the reason for the increased business activity surrounding Pokémon GO in Indonesia?
What is the reason for the increased business activity surrounding Pokémon GO in Indonesia?
Businesses are capitalising on the game's feature that requires players to travel and explore different areas to find and catch Pokémon. This creates opportunities for various services to attract players as they move around the city.
Q.Which specific Indonesian businesses have been mentioned as using Pokémon GO for promotion?
Which specific Indonesian businesses have been mentioned as using Pokémon GO for promotion?
The National Museum, Jakarta, has encouraged players to hunt Pokémon on its grounds. The motorcycle taxi ride-hailing app Go-Jek has also promoted its service for Pokémon hunting, and Qraved.com listed restaurants near Pokéstops.
Q.Which companies were involved in creating the Pokémon GO app?
Which companies were involved in creating the Pokémon GO app?
The Pokémon GO app was created by the license owner Pokémon Company, multinational consumer electronics and software company Nintendo, and Google’s spin-off software developer Niantic.
Q.How much money have US players spent on in-app purchases in Pokémon GO?
How much money have US players spent on in-app purchases in Pokémon GO?
According to Quartz, players in the US alone have spent $1.6 million each day on in-app purchases within the Pokémon GO app. This indicates significant financial engagement with the game.
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