Burger King Taiwan gives away 10,000 burgers to McDonald’s, KFC customers
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Burger King Taiwan is holding a marketing campaign offering 10,000 free burgers to customers of rivals McDonald’s and KFC.
Consumers are being invited to swap a same-day receipt for a set meal at either franchise to receive a free Burger King burger.
Burger King Taiwan, which has traded for 29 years, has lagged behind rival brands in market-share terms and has attempted a comeback over the past several years by shuttering 20 stores and replacing its management team. The brand was taken over by Asian private equity fund Nexus Point in late 2017.
The brand has since expanded and expanded its reach via local food delivery platforms Foodpanda, Uber Eats, and Deliveroo among others.
The campaign will run through to December 10.
Questions & Answers
Q.What is the purpose of Burger King Taiwan's campaign?
What is the purpose of Burger King Taiwan's campaign?
Burger King Taiwan is running a marketing campaign to offer free burgers to customers of McDonald's and KFC. This aims to boost their market share and support their recent comeback attempts.
Q.How long has Burger King Taiwan been operating?
How long has Burger King Taiwan been operating?
Burger King Taiwan has been trading for 29 years. Despite this long presence, it has struggled to keep pace with rival brands in terms of market share.
Q.What actions has Burger King Taiwan taken to improve its position?
What actions has Burger King Taiwan taken to improve its position?
The company has closed 20 stores and replaced its management team in recent years. It has also expanded its reach by partnering with local food delivery platforms.
Q.Who owns Burger King Taiwan?
Who owns Burger King Taiwan?
Burger King Taiwan was taken over by Nexus Point, an Asian private equity fund, in late 2017. This ownership change predates their recent expansion efforts.
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