Burberry Korea partners with Shinsegae
In this article (4)
Burberry has entered into a new digital collaboration with Korea’s Shinsegae Group to launch the official Burberry ssg.com store in South Korea.
The custom-built, dedicated space mirrors the brand’s own online flagship store, Burberry.com and is consistent with Burberry’s global luxury positioning. It offers Korean consumers a tailored assortment of Burberry products, allowing the consumer to have a seamless experience of the brand both in physical stores and online.
The store will offer the Burberry Prorsum, Burberry London, Burberry Brit and Heritage collections, along with accessories, in the womenswear, menswear, childrenswear and accessories categories.
The Burberry Korea store will be accessible in South Korea across all mobile, tablet and desktop devices. The official Burberry SSG.com store can be found here.
South Korea’s Shinsegae Group operates both online and offline retail businesses and is considered the leading luxury department store in the nation. It was founded in 1930.
Questions & Answers
Q.What kind of products will be available on the new Burberry SSG.com store?
What kind of products will be available on the new Burberry SSG.com store?
The new store will offer items from the Burberry Prorsum, Burberry London, Burberry Brit, and Heritage collections. These will include products across womenswear, menswear, childrenswear, and accessories categories for Korean consumers.
Q.How does the new Burberry SSG.com store compare to the brand's main online presence?
How does the new Burberry SSG.com store compare to the brand's main online presence?
The new digital space is custom-built to mirror Burberry.com, the brand's own online flagship store. This ensures consistency with Burberry's global luxury positioning and offers a tailored product assortment.
Q.What is the role of Shinsegae Group in this new partnership with Burberry?
What is the role of Shinsegae Group in this new partnership with Burberry?
Shinsegae Group is collaborating with Burberry to launch the official Burberry ssg.com store in South Korea. The group operates both online and offline retail businesses and is considered the nation's leading luxury department store.
Reader pulse
Is this a smart move for Burberry?
19,438 votes so far