Burberry Beauty Box enters China
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British luxury apparel brand Burberry has opened two more Beauty Box stores in greater China.
It follows the opening of Beauty Box’s first Asian store in Korea last December in Seoul’s Coex Mall.
Burberry Beauty Box concepts are now trading in Hong Kong and Shanghai.
In Hong Kong, the store has opened in Times Square at Causeway Bay. The store closely follows the Burberry Beauty Box flagship in London’s Covent Garden.
The new Beauty Box concept focuses on make-up, including Burberry Eyes, Lips, Face and Nails lines, fragrances for men and women, including My Burberry, and assorted luxury accessories.
It includes a digital Lip & Nail Bar, a 95 degree screen broadcasting Burberry catwalk shows, and the My Burberry Digital Experience that lets customers digitally interact with the brand.
Customers can order in-store monogrammed labels for 90ml bottles of My Burberry Eau de Parfum and My Burberry Eau de Toilette to create an exclusive, customised gift.
Questions & Answers
Q.Which specific product ranges are sold in the new Burberry Beauty Box stores?
Which specific product ranges are sold in the new Burberry Beauty Box stores?
The new stores focus on make-up lines like Burberry Eyes, Lips, Face, and Nails. They also sell fragrances for men and women, including My Burberry, along with assorted luxury accessories.
Q.What interactive features are available for customers in the new Beauty Box stores?
What interactive features are available for customers in the new Beauty Box stores?
Customers can use a digital Lip & Nail Bar and view Burberry catwalk shows on a 95-degree screen. There is also a My Burberry Digital Experience for interacting with the brand.
Q.Can customers personalise products purchased at the new Beauty Box stores?
Can customers personalise products purchased at the new Beauty Box stores?
Yes, customers can order in-store monogrammed labels for 90ml bottles of My Burberry Eau de Parfum and My Burberry Eau de Toilette. This allows them to create an exclusive, customised gift.
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