Bunnings to have full e-commerce offer by Christmas
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Bunnings managing director Michael Schnieder has announced he expects the homewares and DIY retailer will have its e-commerce operations online and fully operational nationwide before Christmas 2019.
The business has trialled a more limited online offering in select locations, but has previously stated it would roll-out a more robust offering by September 2020.
“We believe that, done right, our click and collect offer will be rolled out across Australia by Christmas – well ahead of schedule,” Schneider said.
“This follows the successful introduction of click and collect in Tasmania in April. We’ve been really delighted with the progress and customers’ response to the offer.
“This is a real testament to our team, who have worked hard to make this happen, ensuring we are building an offer that delivers choice and convenience when it comes to how people want to shop with us.”
Schnieder also indicated that he expects lower interest rates and the Coalition’s incoming tax cuts to spur customers into spending, delivering some relief in a difficult retail environment – one which NAB chief economist Alan Oster said fallen to levels not seen since the GFC.
Bunnings has the fourth most visited shopping and classifieds website in Australia, but only enabled online ordering of select items in June of 2018.
The DIY retailer has previously said it will shift some of its focus toward first-time DIY customers to target the “next generation of customers”.
The trends of high-density living and long-term renting have informed the business’ products moving forward, as opposed to its more traditional large-scale renovation focus.
Questions & Answers
Q.What is the new target date for Bunnings to have its full e-commerce offer operational nationwide?
What is the new target date for Bunnings to have its full e-commerce offer operational nationwide?
Bunnings managing director Michael Schnieder expects their full e-commerce operations, including click and collect, to be online and fully operational nationwide before Christmas 2019. This date is ahead of the previously stated September 2020 target.
Q.What specifically does Bunnings' managing director attribute to the acceleration of their e-commerce rollout?
What specifically does Bunnings' managing director attribute to the acceleration of their e-commerce rollout?
Michael Schnieder credits the successful introduction of click and collect in Tasmania in April, along with positive customer response, for the accelerated nationwide rollout. He also praised his team's hard work in developing the offer.
Q.What factors outside of its own operations does Bunnings expect to support customer spending?
What factors outside of its own operations does Bunnings expect to support customer spending?
Bunnings expects that lower interest rates and the Coalition’s incoming tax cuts will encourage customers to spend. This is anticipated to provide some relief in what has been described as a difficult retail environment.
Q.What new customer segments and product focuses is Bunnings now targeting?
What new customer segments and product focuses is Bunnings now targeting?
Bunnings plans to shift some focus toward first-time DIY customers, aiming for the 'next generation of customers.' This strategy is informed by trends such as high-density living and long-term renting, moving away from a traditional large-scale renovation focus.
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