Bulgari Malaysia rolls out new concept in KL
In this article (4)
Italian jewellery brand Bulgari has opened a store at The Gardens Mall in Kuala Lumpur, and renovated its outlet at KLCC.
Its new store adapts the brand’s fresh architectural concept by architect Peter Marino, launched in London early this year and being rolled out in key locations internationally. It showcases the brand’s origins within its 95 sqm, echoing a street in Rome.
Elements of this design are also evident in the renovated and relocated boutique at KLCC. The 143 sqm store draws reinterprets the marble and stone theme typical of Roman buildings.
Both stores are adorned with Imperial Saffron shantung silk, while the walls are decorated with vintage photo endorsements by celebrities.
At the new store, a mesh grid surrounds a VIP area.
Questions & Answers
Q.Which specific architectural concept has Bulgari implemented in its new Kuala Lumpur stores?
Which specific architectural concept has Bulgari implemented in its new Kuala Lumpur stores?
The new architectural concept was created by architect Peter Marino. It was first launched in London earlier this year and is now being rolled out internationally, incorporating elements that echo a street in Rome.
Q.What is the size difference between the new Bulgari store at The Gardens Mall and the renovated store at KLCC?
What is the size difference between the new Bulgari store at The Gardens Mall and the renovated store at KLCC?
The new Bulgari store at The Gardens Mall is 95 square metres. In contrast, the renovated and relocated boutique at KLCC is significantly larger, measuring 143 square metres.
Q.What decorative elements have been used inside both the new and renovated Bulgari stores in Kuala Lumpur?
What decorative elements have been used inside both the new and renovated Bulgari stores in Kuala Lumpur?
Both stores feature Imperial Saffron shantung silk. Their walls are also decorated with vintage photo endorsements from celebrities, adding to the brand's aesthetic. A VIP area with a mesh grid is present in the new store.