Bulgari launches an Omnia Pasticceria pop-up
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Bulgari has launched an Omnia Pasticceria fragrance pop-up store at Changi Airport’s Terminal 3.
Inspired by the Italians’ love of pasticcerie, the pop-up is designed in candy colours, decorated with cake stands and sweet treat cups.
Travelling shoppers can experience activities such as having their portraits painted by renowned digital artist, Bertrand de Miollis, or take photos of their Omnia Pasticceria moments for a personalised postcard.
A capsule-vending machine provides customers with a surprise treat after they purchase an Omnia fragrance.
The collection includes four fragrances: Omnia Crystalline, Omnia Coral, Omnia Pink Sapphire and Omnia Amethyste.
The pop-up, as a part of Bulgari’s #chooseyourtreat global campaign, will roll out to select travel retail locations worldwide later this month.
Questions & Answers
Q.Which specific location is currently hosting Bulgari's Omnia Pasticceria pop-up store?
Which specific location is currently hosting Bulgari's Omnia Pasticceria pop-up store?
The pop-up store is currently located at Changi Airport’s Terminal 3. It offers travelling shoppers various activities and the chance to purchase Omnia fragrances, receiving a surprise treat from a capsule-vending machine.
Q.What kind of activities can shoppers participate in at the Omnia Pasticceria pop-up?
What kind of activities can shoppers participate in at the Omnia Pasticceria pop-up?
Shoppers can have their portraits painted by digital artist Bertrand de Miollis or take photos for a personalised postcard. After purchasing an Omnia fragrance, customers also receive a surprise treat from a capsule-vending machine.
Q.Which fragrances are included in the Omnia collection available at the pop-up?
Which fragrances are included in the Omnia collection available at the pop-up?
The collection includes four specific fragrances: Omnia Crystalline, Omnia Coral, Omnia Pink Sapphire, and Omnia Amethyste. These are available to shoppers, who then receive a surprise treat from a capsule-vending machine.
Q.When will this Omnia Pasticceria pop-up concept be expanded to other locations?
When will this Omnia Pasticceria pop-up concept be expanded to other locations?
The pop-up, which is part of Bulgari’s #chooseyourtreat global campaign, is scheduled to roll out to select travel retail locations worldwide later this month. This expansion aims to reach a wider audience of travelling shoppers.
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