Bubs Australia Revenue Reaches $111.9 Million as US Distribution Expands

Bubs Australia lifted group revenue 9.2 per cent to $111.9 million for the twelve months ended June 30, driven by rapid retail expansion in North America.

Underlying earnings before interest, tax, depreciation and amortisation climbed 338 per cent to $5.3 million. The top-line gain masked tightening margins at the Australian infant formula maker, where gross profit dropped 9 per cent over the period.

Expansion in the American market

Sales growth centered on the United States, where revenue rose 24 per cent across the fiscal year. The company widened its physical retail presence to more than 10,000 American stores, turning the market into its primary growth engine outside Australasia.

Higher distribution scale helped absorb overheads, but rising costs and shifting regional demand checked profitability across secondary territories.

Margin pressures and regional divergence

Results across regional markets outside the United States delivered mixed performances. While volume moved through larger overseas retail networks, gross margins contracted under higher cost pressures across the supply chain.

For dairy and infant nutrition exporters across the Asia-Pacific region, rapid volume growth in Western supermarket aisles continues to balance uneven purchasing patterns across legacy Asian cross-border channels. Maintaining profitability now depends on turning trial into repeat shelf velocity.

Attention turns to whether the brand can defend shelf space across its expanded 10,000-store US footprint while repairing gross margins in the next reporting cycle.