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China’s Proya Cosmetics Enters US Market with Ulta Partnership
Fashion
2 min read

China’s Proya Cosmetics Enters US Market with Ulta Partnership

Proya Cosmetics, China’s largest beauty company, is partnering with Ulta Beauty to launch two product lines across 400 US stores and online. This move follows a strategic expansion into Malaysia, as Proya seeks growth beyond its competitive domestic market.

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