Bubble-tea chain The Whale debuts in Singapore
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Bubble tea chain The Whale has opened its first outlet in Singapore.
The Nanjing-based brand opened the first franchise in the territory in a basement takeaway kiosk at Lot One Mall in Choa Chu Kang. It is known for its unusual blends, including the Brown Sugar Avocado and Volcanic Sapphire Whale drinks.
The brand’s marketing and business development manager Clement Low revealed a broad-ranging expansion strategy for The Whale, telling local media outlet 8 Days that the company plans to expand across Singapore.
“We are currently looking for space where we can have dine-in seats,” said Low.
The Whale will open its second outlet at City Square Mall, Farrer Park within a fortnight, and a third at Chinatown’s China Square Central next month. A fourth outlet will launch at Rivervale Mall in Sengkang towards the end of the year.
The Whale’s Singapore partner also operates Thai eatery chain Gu Thai Noodle Cafe.
Questions & Answers
Q.Where is the brand's first outlet located in Singapore?
Where is the brand's first outlet located in Singapore?
The Whale's inaugural Singapore outlet is situated in a basement takeaway kiosk at Lot One Mall, which is located in Choa Chu Kang. This marks its initial entry into the local market.
Q.What are some of the distinctive drinks offered by The Whale?
What are some of the distinctive drinks offered by The Whale?
The brand is recognised for its unique beverage combinations. These include specific blends such as the Brown Sugar Avocado and the Volcanic Sapphire Whale drinks, highlighting its unusual menu.
Q.What are the immediate plans for new store openings in Singapore?
What are the immediate plans for new store openings in Singapore?
The Whale plans to open its second outlet at City Square Mall in Farrer Park within two weeks. A third site is scheduled for Chinatown's China Square Central next month, followed by a fourth at Rivervale Mall later this year.
Q.Does The Whale's Singapore partner operate any other food businesses?
Does The Whale's Singapore partner operate any other food businesses?
Yes, the local partner for The Whale also manages another food and beverage chain in Singapore. They are responsible for the operations of the Thai eatery chain, Gu Thai Noodle Cafe.
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