BSH opens Asia’s first UnserHaus
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BSH Home Appliances has opened Singapore’s first UnserHaus Customer Care Centre and a UnserHaus Experience Centre.
Meaning “our house” in German, the UnserHaus centre is a lifestyle concept featuring Bosch and Gaggenau appliances in a home-like environment.
“UnserHaus is an exciting new proposition that gives BSH’s home appliance brands, business partners and collaborators a chance to flourish,” said Hendrik Kretzer, CEO and head of BSH Home Appliances Asia Pacific Region.
“Our philosophy and core ethos are focused on building long lasting trust with all of our customers and partners. We provide a platform to learn and experience unique ideas, future thinking, and real passion and understanding of the products that could benefit the way we live.”
Located next to the Bosch building, the 1350sqft UnserHaus Customer Care Centre resembles a modern-day home, with a repair room that allows customers to watch technicians through a glass divide.
While waiting for their appliances to be repaired, customers can visit either the dining room, which provides a hands-on experience with built-in appliances like dishwashers, coffee machines and ovens; or the living room, where they can sit down, unwind and relax with music or a wide-screen television. There is a children’s playing space as well.
All products at UnserHaus come tagged with a QR code that allows visitors to purchase and pay for them online.
UnserHaus Experience Centre
Previously known as the Bosch Experience Centre, the UnserHaus Experience Centre is a functional open-concept home that allows customers to experience the latest Bosch and Gaggenau appliances.
Located in the Bosch Building, the centre is divided into adjacent Bosch and Gaggenau brand zones. Visitors can try and choose Bosch- or Gaggenau-themed kitchens for their own kitchen planning. Hands-on experiences are available for appliances from six product categories: laundry, dishcare, cooking and baking, refrigeration, food preparation and indoor cleaning.
Customers can also join cooking classes, held with partner chefs in live kitchens.
Questions & Answers
Q.What is the primary purpose of the UnserHaus Customer Care Centre?
What is the primary purpose of the UnserHaus Customer Care Centre?
The Customer Care Centre offers a space for customers to get their appliances repaired, with a transparent repair room. While waiting, they can experience various appliances in home-like settings, including dining and living rooms, or use the children's play area.
Q.How do customers interact with the products at the UnserHaus centres?
How do customers interact with the products at the UnserHaus centres?
Customers can experience Bosch and Gaggenau appliances hands-on in a home-like setting, try out different kitchen designs, and attend cooking classes. Products are tagged with QR codes for online purchase.
Q.Who is the target audience for the UnserHaus concept?
Who is the target audience for the UnserHaus concept?
The UnserHaus concept is aimed at BSH's home appliance brands, business partners, collaborators, and customers. It seeks to build trust and provide a platform for learning about products that could benefit daily living.
Q.What kind of activities are available at the UnserHaus Experience Centre?
What kind of activities are available at the UnserHaus Experience Centre?
Visitors can try out the latest Bosch and Gaggenau appliances across six product categories, choose themed kitchens for planning, and join cooking classes with partner chefs. The centre functions as an open-concept home.
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