Brioni opened second store in HK
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The Italian brand announced the opening of its second store in Hong Kong. The store is located on level two of the IFC mall at the Central Waterfront. The store interior pays tribute to the brand’s city of origin, Rome, by using Travertine marble. A coloured Italian marble column decorates the store’s entrance and rosewood panels are a reference to a men’s private space.
The store has dedicated areas for Brioni’s formalwear, leisurewear and accessories.
To celebrate the opening, Brioni has opened a pop-up exhibition in the oval atrium at the mall. Featuring a 5.5m replica of Michelangelo’s David dressed in a tuxedo, the ‘Masterful Tailoring Meets a Masterpiece’ installation required almost 100 hours of work by a team of specialists led by the brand’s chief master tailor.
Whilst the bespoke service is a cornerstone of the menswear company’s identity, it also sells ready-to-wear, leather goods, shoes, eyewear and fragrance.
Brioni’s first store in Hong Kong is located at the Element shopping centre in Kowloon.
Questions & Answers
Q.Where is Brioni’s new store located in Hong Kong?
Where is Brioni’s new store located in Hong Kong?
The new store is situated on level two of the IFC mall at the Central Waterfront. This is the Italian brand's second location in the city.
Q.What is unique about the design and features of the new store?
What is unique about the design and features of the new store?
The store's interior features Travertine marble as a tribute to Rome, and a coloured Italian marble column at the entrance. Rosewood panels reference a men’s private space, and there are dedicated areas for various Brioni product lines.
Q.How did Brioni celebrate the opening of its new store?
How did Brioni celebrate the opening of its new store?
Brioni celebrated with a pop-up exhibition in the mall’s oval atrium, called 'Masterful Tailoring Meets a Masterpiece'. It featured a 5.5m replica of Michelangelo's David dressed in a tuxedo.
Q.Where is Brioni’s other store in Hong Kong?
Where is Brioni’s other store in Hong Kong?
Brioni's first store in Hong Kong is located in the Element shopping centre. This new IFC mall location is their second store in the region.
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