Brewhouse Ice Tea secures US$ 2 mn loan
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Bottled ice tea brand Brewhouse Ice Tea Monday said it has secured US$ 2 million loan from Singapore-based FMCG firm Food Empire Group to expand its footprint and product offerings. Food Empire Group had previously invested US$ 6,00,000 in Positive Food Ventures in November 2017. Positive Food Venture Pvt Ltd, maker of bottled ice tea brand Brewhouse, has secured a loan of US$ 2 million from Food Empire Holdings, the company said in a statement.
“Currently, we are present at over 2,000 points of sale in major cities and are expanding our operation pan India. We plan to invest the loan amount from Food Empire Group towards expanding our reach to 10,000 points of sale in 2020 and to introduce newer and interesting variants,” Siddharth Jain, Founder, Brewhouse Ice Tea said.
The brand started operations in Delhi in May 2017 and at present has presence in over 10 cities, including Delhi, Chennai, Bangalore, Mumbai, Pune, Kolkata, Hyderabad, Jaipur, Chandigarh, Lucknow and are retailing with over 300 restaurant and cafe partners.
Questions & Answers
Q.What is the purpose of this US$2 million loan for Brewhouse Ice Tea?
What is the purpose of this US$2 million loan for Brewhouse Ice Tea?
Brewhouse Ice Tea plans to use the US$2 million loan to expand its market presence and introduce new product varieties. The company intends to increase its reach to 10,000 points of sale in 2020.
Q.How many locations does Brewhouse Ice Tea currently operate in?
How many locations does Brewhouse Ice Tea currently operate in?
Brewhouse Ice Tea currently has a presence in over 10 cities, including Delhi, Chennai, and Mumbai. They are available at over 2,000 points of sale and partner with more than 300 restaurants and cafes.
Q.Has Food Empire Group previously invested in the maker of Brewhouse Ice Tea?
Has Food Empire Group previously invested in the maker of Brewhouse Ice Tea?
Yes, Food Empire Group had previously invested US$600,000 in Positive Food Ventures in November 2017. Positive Food Venture Pvt Ltd is the company behind the Brewhouse Ice Tea brand.