Breaking The Rules Phenomenon To Rock The Retail Business

Siam Piwat Co., Ltd., the owner and management of the leading shopping centers in downtown Bangkok including Siam Paragon, Siam Center and Siam Discovery, invests a large sum of over 4 billion baht in revamping Siam Discovery both the interior and exterior. This is a part of strengthening the company’s vision “The Icon of Innovative Lifestyle”. Set to bring a phenomenal experience to rock the retail business world under the concept of “Break The Rules”, the captivating re-launch of Siam Discovery tends to be scheduled for the first quarter of 2016—welcoming the country’s participation in the ASEAN Economic Community (AEC).

In the middle of a major renovation, Siam Piwat has therefore designed vinyl to wrap the whole building for safety to match international standards. Located in the center of Pathumwan Intersection, the vinyl has been formed into a gigantic billboard on which is the graphic designing of shattering glass. This symbolic image represents a familiar sight of Siam district before being changed to make a better creation. It is absolutely the talk of the town among both Thais and foreign tourists who look forward to seeing the new look of Siam Discovery. This will also modify Siam district to maintain its rank of being Thailand’s everlasting shopping destination.