BreadTalk Myanmar franchise deal sealed
In this article (5)
Singapore bakery giant BreadTalk is moving into Myanmar, signing a master franchise agreement with Myanmar Bakery.
The first BreadTalk Myanmar outlet is expected to open in Yangon early next year in a shopping centre owned by the Shwe Taung Group. Myanmar Bakery is part of the conglomerate, which has an extensive real estate interests. BreadTalk is the group’s first F&B venture.
“With a growing middle class and rising retail consumption, there are immense growth opportunities in Myanmar,” says BreadTalk bakery division CEO Tan Aik Peng. “The Singapore team is working closely with the Shwe Taung Group to understand the market.”
He says the company is confident it will introduce a “new lifestyle of bread appreciation” to Myanmar.
BreadTalk has nearly 800 outlets across Singapore, China, Hong Kong, Indonesia, Vietnam and Thailand.
The Shwe Taung group of companies is involved in real estate, construction and engineering, infrastructure, hotels, entertainment, trading and investment. It also runs the Junction Centre group of shopping centres, which includes malls in Yangon and Naypyitaw.
The group is also behind the upcoming Junction City, an integrated development in downtown Yangon to comprise a lifestyle shopping mall, an office tower and a five-star hotel, scheduled to open early next year.
Questions & Answers
Q.Which company will operate the BreadTalk franchise in Myanmar?
Which company will operate the BreadTalk franchise in Myanmar?
Myanmar Bakery will operate the BreadTalk franchise. It is a new food and beverage venture, part of the Shwe Taung Group, which has diverse interests including real estate and shopping centres.
Q.Where is the first BreadTalk outlet in Myanmar expected to be located?
Where is the first BreadTalk outlet in Myanmar expected to be located?
The first BreadTalk outlet is expected to open in Yangon early next year. It will be located within a shopping centre owned by the Shwe Taung Group, which is also behind other large developments.
Q.What is the strategic reason for BreadTalk's expansion into Myanmar?
What is the strategic reason for BreadTalk's expansion into Myanmar?
BreadTalk sees immense growth opportunities in Myanmar due to a growing middle class and rising retail consumption. The company aims to introduce a new lifestyle of bread appreciation to the market.
Q.Does BreadTalk have a significant presence in other countries?
Does BreadTalk have a significant presence in other countries?
Yes, BreadTalk has nearly 800 outlets. These are spread across various locations including Singapore, China, Hong Kong, Indonesia, Vietnam, and Thailand, indicating an established international footprint.
Reader pulse
Is this a smart move into Myanmar?
16,148 votes so far