Braun Buffel unveils new store design at Ion Orchard

Jan 20, 20201 min read

Braun Buffel has launched its new store concept at Ion Orchard in Singapore, creating a brand experience with multiple physical and digital touch-points.

The store’s facade features Champagne-gold fonts against soft white frames. To create a modern look, marble stone tiles in light grey with streaks of white tones are used. Hand-brushed finishes on the cement provide a three-dimensional textured effect on both the floors and walls. Pastel rose pink is chosen as the themed color for the walls.

The Braun Buffel store at Ion Orchard has also unveiled its Spring/Summer 2020 collection with the theme of “Individualism” featuring different selections for men and women.

Founded 1887, Braun Buffel is exclusively distributed in the Asia Pacific region by Lianbee-Jeco, and has boutiques in The Shoppes at Marina Bay Sands, Ion Orchard, VivoCity, Suntec City Mall, Westgate, and Terminals 2 & 3 (Departure/Transit Lounge) at Changi Airport, as well as counters in selected department stores.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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