Braun Buffel unveils new store design at Ion Orchard
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Braun Buffel has launched its new store concept at Ion Orchard in Singapore, creating a brand experience with multiple physical and digital touch-points.
The store’s facade features Champagne-gold fonts against soft white frames. To create a modern look, marble stone tiles in light grey with streaks of white tones are used. Hand-brushed finishes on the cement provide a three-dimensional textured effect on both the floors and walls. Pastel rose pink is chosen as the themed color for the walls.
The Braun Buffel store at Ion Orchard has also unveiled its Spring/Summer 2020 collection with the theme of “Individualism” featuring different selections for men and women.
Founded 1887, Braun Buffel is exclusively distributed in the Asia Pacific region by Lianbee-Jeco, and has boutiques in The Shoppes at Marina Bay Sands, Ion Orchard, VivoCity, Suntec City Mall, Westgate, and Terminals 2 & 3 (Departure/Transit Lounge) at Changi Airport, as well as counters in selected department stores.
Questions & Answers
Q.What are some of the key design elements of the new store concept at Ion Orchard?
What are some of the key design elements of the new store concept at Ion Orchard?
The store features Champagne-gold fonts on its facade, marble stone tiles in light grey with white streaks, and hand-brushed cement finishes for a textured effect. Pastel rose pink is used as the themed colour for the walls.
Q.Which company is responsible for distributing Braun Buffel products in the Asia Pacific region?
Which company is responsible for distributing Braun Buffel products in the Asia Pacific region?
Lianbee-Jeco exclusively distributes Braun Buffel products across the Asia Pacific region. The brand has been established since 1887 and operates several boutiques in Singapore.
Q.What new collection has Braun Buffel launched alongside its store concept at Ion Orchard?
What new collection has Braun Buffel launched alongside its store concept at Ion Orchard?
The new store has unveiled the Spring/Summer 2020 collection, themed “Individualism.” This collection features distinct selections tailored for both men and women, coinciding with the store's refreshed look.