BrandOutlet pushes Indonesian style

Local brands are a focus of a new eCommerce fashion venture in Indonesia.

Part of the PT Media Nusantara Citra Group (MNC), BrandOutlet features fashion and beauty collections for women, men and children, reports the Jakarta Post.

Not to be confused with the UK’s Brand Outlet, the new site devotes 6 per cent of its offering to quality local brands such as Damn! I Love Indonesia, Ingrid Husodo and Nikicio. Its international labels include Michelle Worth, Oscar de la Renta and Ted Baker.
“Most of the branded products are available only at offline shops and boutiques, making them inaccessible to people living outside big cities such as Jakarta and Surabaya,” says BrandOutlet COO Andry Huzain. “We aim to provide anyone anywhere with easy access to buy them affordably.”

Andry says mobile applications for iOS and Android users will be available in April.
The company also publishes an eMagazine offering features tips, tricks and updates on fashion trends.
BrandOutlet’s COO, Valencia Tanoesudibjo, is the daughter of MNC Group CEO and founder Hary Tanoesudibjo.

Meanwhile, a fashion eCommerce app has been launched in Jakarta that enables users to buy products for a range of online shops without having to open each individual site.

Lyke showcases up to 100,000 products on such platforms as Berrybenka, Bobobobo and Local Brand, as well as smaller businesses that market through blogs or social-media platforms, reportsE27.

Users can also “follow” their favourite shops and receive recommendations based on their preferences.
“Lyke is the perfect partner for local fashion brands that want to reach out out their customers via mobile,” says CEO Bastian Purrer, who quit his MBA studies at Harvard Business School to launch the business. Future plans include features that enable social interaction between users, such as sharing the fashion products or celebrity styles they like.
Online shopping via mobile site or app is starting to gain traction in Indonesia, with companies such as Zalora claiming that most of their sales during the national online shopping day Harbolnashappened on mobile sites and apps.