Bose Vietnam experience makes debut with first store opening
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Audio equipment brand Bose Vietnam has opened its first international-standard experience store, at Ho Chi Minh City’s Saigon Centre.
Operated in partnership with Vietnamese mobile device retailer Mai Nguyen, the store offer ranges from audio devices such as headphones to home theatre systems, as well as professional equipments for restaurants, resorts and hotels.
Christian Rojas, Southeast Asia sales director at Bose Corporation, says the brand is boosting its operation by bringing the latest equipment and designs to the store.
Bose Vietnam debuted three years ago, through the Mai Nguyen store network.
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Questions & Answers
Q.Where is Bose's first international-standard experience store located?
Where is Bose's first international-standard experience store located?
The new Bose international-standard experience store has opened at Ho Chi Minh City’s Saigon Centre. This marks a significant step for the audio equipment brand in Vietnam, offering a wide range of its products to customers.
Q.Which Vietnamese company is partnering with Bose to operate this new store?
Which Vietnamese company is partnering with Bose to operate this new store?
The store is operated in partnership with Mai Nguyen, a Vietnamese mobile device retailer. This collaboration allows Bose to use local expertise while expanding its retail presence with an international-standard experience.
Q.What types of products are available at the new Bose store?
What types of products are available at the new Bose store?
The store offers a diverse range of products, from audio devices like headphones to home theatre systems. It also stocks professional equipment, suitable for restaurants, resorts, and hotels, catering to both individual and business needs.
Q.How long has Bose Vietnam been operating in the country?
How long has Bose Vietnam been operating in the country?
Bose Vietnam debuted three years ago, initially establishing its presence through the Mai Nguyen store network. This new experience store represents an expansion and upgrading of its operational strategy in the region.