Bosch store boosts Cebu’s top retail market status
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The store opening of a high-end kitchen appliance brand in Cebu proves its position as a primary retail market for top-of-the line products.
This also means that Cebu’s buying population has a discriminating taste for brands that last for longer period, said Efren Reyes, sales manager, kitchen and appliance division of Hafele Philippines Inc.
“This signals our company’s confidence in the Cebuanos as the biggest market outside Metro Manila. Cebu is a primary market … it is a growing and booming metropolis with a population that has more disposable cash who are loyal to brands that offer superior quality,” said Reyes.
Häfele Philippines is the exclusive distributor of Bosch products in the Philippines. It is a subsidiary of the German-based Häfele Group. Häfele has been in Cebu since 1995. The Bosch-Häfele store in Mandaue is the first Bosch retail store outside of Manila.
Reyes said they hope to “cover the market” as Cebu progresses as the site of condominium developments.
“We are going out there to make ourselves known because Bosch is currently known as the maker of power tools and spark plugs. Our presence here hopes to be the spark that will enliven your kitchen and your home,” he said during the press conference before the grand store opening last May 5 at the Design Center Cebu.
Questions & Answers
Q.What does the opening of the Bosch store in Cebu indicate about the local market?
What does the opening of the Bosch store in Cebu indicate about the local market?
The store opening confirms Cebu's status as a primary retail market for high-end products. It suggests the local population possesses discerning tastes and has more disposable income, making them loyal to brands that offer superior quality goods.
Q.Which company is responsible for distributing Bosch products in the Philippines?
Which company is responsible for distributing Bosch products in the Philippines?
Häfele Philippines Inc. Is the exclusive distributor of Bosch products in the Philippines. This company is a subsidiary of the German-based Häfele Group and has operated in Cebu since 1995.
Q.Why did Häfele Philippines choose Cebu for their first Bosch retail store outside Manila?
Why did Häfele Philippines choose Cebu for their first Bosch retail store outside Manila?
Cebu was chosen because it is considered the biggest market outside Metro Manila, a primary and booming metropolis with a population that has more disposable cash. The city's progress with condominium developments also influenced the decision.
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