Fashion
Boots has launched its new format store in Covent Garden, foreshadowing expected upgrades in its international operations.
The new format’s “Beauty and Wellness Halls” will introduce more than 300 brands, as well as innovative experiences and access to expert advice. They also feature Instagram points and two beauty studios.
Covent Garden is now also home to Boots’ biggest-ever wellness range, with 32 new brands including Beauty Kitchen and Equi. There is a rehydration point for refilling water bottles and an Innocent bar for customers to pick up snacks, as well as express pickup lanes, extra advice and consultation spaces in the pharmacy section.
This new opening has created 130 new jobs within the 28,524sqft store. No single-use plastic bags are being used on the premises; they have been replaced with unbleached paper bags in line with the firm’s commitment to reduce plastic use globally by more than 1000 tonnes this year.
“Our new Covent Garden store starts a journey of reinventing Boots for the future,” said Boots UK and ROI MD Sebastian James.
“The store is full of exciting beauty brands, ideas for living well and services to help you get better, all with the great care that Boots colleagues give. We will learn what people love and want from this shop and this will help us shape a blueprint for our whole 2500 store estate.”
