Bob’s Select Space combines bar and retail store together
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Architectural studio Designreserve has created a new store in Beijing’s Sanlitun integrating a bar into the retail experience, according to a report. Bob’s Select Space is the flagship store for liquor retailer Bob’s Wine, aimed at creating a community space in a busy shopping area. The design explores the traditions of communication in liquor culture and merchandise.
Designreserve co-founder Feng Yue said: “We wanted to create a strong visual identity. So we invited a graphic artist to design special fonts for each major alcohol type displayed on the facade. For us it is a kind of public art
“Previous shops of Bob’s Wine are popular for their wide range of bottle selection as well as for their relaxing atmospheres, but the spaces were geared towards retail rather than bar.”
The 60sqm space is divided into three rooms that transition visitors from the public domain to a more intimate “hideout”.
“Experience is the key determining factor for the success of retail spaces,” said Yue. “Therefore, our job as designers is to create spaces where people feel inspired and hopeful that city life can still be fun.”
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Questions & Answers
Q.What is the primary aim of Bob's Select Space in Beijing?
What is the primary aim of Bob's Select Space in Beijing?
The store aims to be a flagship for liquor retailer Bob's Wine and to create a community space within a busy shopping area. It also explores communication traditions in liquor culture and merchandise.
Q.How does the new store differ from previous Bob's Wine locations?
How does the new store differ from previous Bob's Wine locations?
Previous shops were popular for their bottle selection and relaxing atmospheres but were more retail-focused. The new store integrates a bar into the retail experience, making it less retail-geared than before.
Q.What design elements contribute to the store's visual identity?
What design elements contribute to the store's visual identity?
The architectural studio invited a graphic artist to create special fonts for each major alcohol type displayed on the facade. This design choice is considered a form of public art.
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