BMW worldwide sales increases by 4 percent in July
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German car manufacturer, BMW Group has announced its sales number for the month of July. The automaker in total sold 180,080 vehicles around the world with an increase of 4.0% when compared to same month last year. After a sluggish first half of the years, the automaker reported a solid start to the third quarter with year-to-date sales climbing 5.5% with 1,343,217 vehicles delivered worldwide.
“The BMW Group continues to deliver sustainable, profitable sales growth month after month,” said Dr Ian Robertson, Member of the BMW AG Board of Management with responsibility for Sales and Marketing BMW. “While we see growth across our range, the fact that the planned production for our electrified 7 Series, 3 Series and 2 Series Active Tourer models is already sold out this year demonstrates our strategy of rolling out electrification on all models is the right one. We will, of course, now respond to this high customer demand,” he added.
In a press statement, the company stated that BMW brand sold 153,392 units, an increase of 4.0% in the July. This brings year-to-date sales for the brand to 1,139,947 units, an increase of 5.6% compared with the first seven months of last year.
On other hand, MINI achieved record sales of 26,439 units in July with a rise of 4.0%. A total of 201,337 MINIs were sold in the first seven months of the year, an increase of 5.2% and the first time the brand has sold over 200,000 vehicles by this point in the year. According to the company, the biggest growth drivers for Mini as a brand are the Convertible and the Clubman.
“Sales of BMW and MINI vehicles in Asia also saw strong growth last month with a total of 56,819 vehicles delivered to customers in July (+7.9%).”
In Europe, combined monthly sales of BMW and MINI totalled 79,815 in July, up 5.6% compared with the same month last year. Year-to-date sales in Europe are up 10.5% with a total of 622,664 vehicles delivered. Almost all markets in the region have contributed to this strong growth with the three biggest markets, Germany (182,390 / +7.8%), the UK (136,914 / +9.6%) and France (49,755/ +13.0%) playing a significant role.
Sales of BMW and MINI vehicles in Asia also saw strong growth last month with a total of 56,819 vehicles delivered to customers in July (+7.9%). In the first seven months of the year, a total of 417,730 BMW and MINI vehicles were sold in Asia, an increase of 7.4% compared with the same period last year. The region’s biggest market, Mainland China, achieved an 8.5% increase compared with the first seven months of last year, with a total of 287,753 vehicles sold. Year-to-date sales in Japan (41,750 / +8.2%) and South Korea (34,569 / +9.9%) also show strong growth.
Sales of BMW and MINI in the Americas decreased 3.9% in July compared with the same month last year, with a total of 38,097 vehicles delivered to customers in the region. Year-to-date sales of BMW and MINI vehicles in the region total 260,621, which is down 7.4% compared with the same period last year. While sales in Canada (25,524 / +7.3%) and Mexico (18,308 / +9.1%) are up, the increasingly competitive market in the USA has seen year-to-date deliveries decrease 9.5% with a total of 209,131 BMW and MINIs delivered to customers.
This year continues to be the best ever for BMW Motorrad, with year-to-date sales up 2.1% compared with the same period last year: 94,546 motorcycles and maxi-scooters were delivered to customers in the first seven months of the year. Monthly sales for July achieved almost the same extremely high level as last year with 13,792 units sold, a slight decrease of 2.7%.
Questions & Answers
Q.Which BMW electrified models are currently sold out for the year?
Which BMW electrified models are currently sold out for the year?
The planned production for the electrified 7 Series, 3 Series, and 2 Series Active Tourer models is already sold out for this year. This indicates strong customer demand for these specific electrified vehicles.
Q.How did sales perform in the Americas region compared to other global markets?
How did sales perform in the Americas region compared to other global markets?
Sales of BMW and MINI in the Americas decreased by 3.9% in July and are down 7.4% year-to-date. This contrasts with growth seen in Europe and Asia during the same periods.
Q.What contributed to the record sales figures for the MINI brand in the first seven months?
What contributed to the record sales figures for the MINI brand in the first seven months?
MINI achieved record sales of over 200,000 units by July, with growth driven significantly by the Convertible and Clubman models. The brand sold 26,439 units in July, an increase of 4.0%.
Q.Which specific markets within Europe showed the strongest growth for BMW and MINI?
Which specific markets within Europe showed the strongest growth for BMW and MINI?
Within Europe, the biggest markets, Germany, the UK, and France, played a significant role in strong growth. Germany was up 7.8%, the UK 9.6%, and France 13.0% year-to-date.
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