BMW Motorrad India Sales Grow By 71 Per Cent In Q1 2020
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BMW Motorrad India has shared its sales report for the first quarter of 2020, and the manufacturer managed to sell 1024 motorcycles between January and March this year. The German motorcycle maker registered a 71.5 percent hike in sales in Q1 2020, as compared to the same period in 2019 wherein it sold 597 units. Driving the sales momentum for the brand were its entry-level motorcycles, the BMW G 310 twins – G 310 R and the G 310 GS – that contributed to over 80 percent to the total sales or a little over 800 units in three months.
Speaking on the sales growth, Rudratej Singh, President and CEO, BMW Group India said, “BMW Motorrad India has posted robust growth in Q1 2020, a result of the extremely strong brand we have built among motorcycling enthusiasts in India. BMW Motorrad has brought its most aspirational and desirable global products to Indian customers and developed a truly close-knit riding community that attracts riders who use motorcycling as a means to explore life. The BMW 310 and the GS range are particularly popular among the Indian riders. Though our riding events are on hold to ensure social distancing, we are engaging with fellow riders digitally and through social media. We are closely monitoring the market situation and its impact on future demand.”
The new generation BMW S 1000 RR has found a large audience in India, according to the company
While the G 310 twins have been hugely popular for BMW Motorrad, the company has also been actively pushing the 310 motorcycles with huge discounts at the dealer level. The discounts range between ₹ 65,000-75,000. The company is yet to announce BS6 compliant versions of the motorcycles.
The other main contributors for BMW Motorrad continue to be the R 1250 GS/GSA, F 750/850 GS as well as the 850 GSA, and the BMW S 1000 RR.
Questions & Answers
Q.What proportion of BMW Motorrad's total sales in Q1 2020 did the G 310 twins account for?
What proportion of BMW Motorrad's total sales in Q1 2020 did the G 310 twins account for?
The entry-level BMW G 310 R and G 310 GS models contributed over 80 percent to the total sales volume in Q1 2020. This amounts to a little over 800 units sold between January and March.
Q.Are the popular BMW G 310 motorcycles currently compliant with BS6 emissions standards?
Are the popular BMW G 310 motorcycles currently compliant with BS6 emissions standards?
No, the company has not yet announced BS6 compliant versions of these motorcycles. Despite their popularity, the BS6 update is still pending for the G 310 twins.
Q.Which other BMW Motorrad models significantly contributed to the sales figures in Q1 2020?
Which other BMW Motorrad models significantly contributed to the sales figures in Q1 2020?
Beyond the G 310 twins, the R 1250 GS/GSA, F 750/850 GS, 850 GSA, and the BMW S 1000 RR were also main contributors. The new generation S 1000 RR found a large audience in India.
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