Blancpain opens its largest store in China
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Timepiece brand Blancpain has opened its largest store yet in China in Beijing.
The 380sqm two-level street front showroom, located at China World Mall near Beijing’s CBD, features an interior that reflects the brand’s heritage, inspired by the Blancpain’s centuries-old farmhouse production facility in Le Brassus, Switzerland
Polished cherry woodwork and streamlined furniture are placed to conjure up the ambiance of the traditional watchmakers, alongside comfortable seating, a lounge bar, a VIP suite and a sweeping staircase.
The store offers a customer service center that offers watches servicing as well as product and maintenance advice.
Questions & Answers
Q.Where is Blancpain's new large store in China located?
Where is Blancpain's new large store in China located?
The new store is located at China World Mall, near Beijing's Central Business District. It is a street-front showroom spanning two levels within the mall.
Q.What is the size of Blancpain's new store in Beijing?
What is the size of Blancpain's new store in Beijing?
The new Blancpain store in Beijing is 380 square metres. It is described as a two-level street-front showroom, making it the brand's largest store in China.
Q.What services does the new Blancpain store offer to customers?
What services does the new Blancpain store offer to customers?
The store includes a customer service centre that provides watch servicing. Also, customers can receive advice on product usage and maintenance from the staff there.
Q.What design elements were used to decorate the interior of the new store?
What design elements were used to decorate the interior of the new store?
The interior design reflects the brand's heritage, inspired by their Swiss production facility. It features polished cherry woodwork, streamlined furniture, comfortable seating, a lounge bar, a VIP suite, and a sweeping staircase.
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