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A bit more work for Apple Korea flagship

By Rajiv MenonKorea
1 min read
apple inc building wallpaper 1
apple inc building wallpaper 1
In this article (5)

Construction work on Apple Korea’s first flagship store in Seoul is set to be completed just before Christmas.

On a 1300sqm site in fashionable Sinsa-dong, the two-storey Apple Store will feature an exterior glass wall.

“The construction work that started in August is expected to be completed by December 23,” says a construction agency official, hinting at the opening being possibly early next year. The opening was delayed for about two months after Apple reportedly changed the building design at the last minute. Previously the firm had planned a five-storey building.

Apple last year signed a contract to use the site until February 2036, paying a lease deposit of KW4.84 billion (US$44 million).

While the brand has about signature stores in 22 countries, it has delayed opening in South Korea despite launching iPhone sales there in 2009 through telecom carriers and contract retailers.

Apple’s latest iPhone X, its first OLED smartphone, was released today in Korea with telecom carriers KT and SK Telecom receiving pre-orders a week ago. The first batch of 150,000 phones sold out in less than in five minutes.

Questions & Answers

Q.

When is the new Apple Korea flagship store expected to open?

A.

The store's construction is due to finish just before Christmas, by December 23. An official suggested the opening might then occur early next year.

Q.

What caused the delay in the store's opening?

A.

The opening was delayed by about two months because Apple reportedly changed the building design at the last minute. The company had initially planned a five-storey building.

Q.

When did Apple sign the lease for the Sinsa-dong site?

A.

Apple signed a contract last year to use the site until February 2036. They paid a lease deposit of KW4.84 billion, equivalent to US$44 million.

Q.

How long has Apple been selling iPhones in South Korea?

A.

Apple launched iPhone sales in South Korea in 2009. These sales were conducted through telecom carriers and contract retailers before the flagship store was planned.

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