Birkenstock opens House of Birkenstock in Singapore
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German shoe manufacturer Birkenstock has launched its House of Birkenstock in Singapore, marking the first of its kind in Asia.
The store, located in one of the Duxton shophouses, combines the local design elements with its traditional German heritage. It is also Birkenstock’s seventh location in Singapore.
The store’s entrance includes a traditional Chinese wooden signboard, handmade paper lanterns and the installation of vintage tiles. There is also a 6-meter-high Birkenstock feature wall and a contemporary Peranakan water feature.
The space offers more than 200 models and is also the first store in Southeast Asia to offer the Birkenstock 1774 collection.
In addition, Birkenstock plans to introduce different services in the future, including customization and repairs, strengthening its sustainable commitment.
The brand said it is growing its presence in the APMA (Asia Pacific, Middle East and Africa) region with new store openings in selected locations.
Birkenstock named Tiffany Wu as MD for Greater China last month to lead the footwear company’s expansion in the region.
Questions & Answers
Q.What makes this new Birkenstock store in Singapore unique compared to their other outlets?
What makes this new Birkenstock store in Singapore unique compared to their other outlets?
This store is the first House of Birkenstock in Asia and the first in Southeast Asia to offer the Birkenstock 1774 collection. It also plans to introduce services like customisation and repairs in the future.
Q.How does Birkenstock incorporate local design into the new Singapore store?
How does Birkenstock incorporate local design into the new Singapore store?
The store combines local design elements with its German heritage. This includes a traditional Chinese wooden signboard, handmade paper lanterns, vintage tiles, and a contemporary Peranakan water feature.
Q.What are Birkenstock's broader expansion plans in the region, beyond this new Singapore store?
What are Birkenstock's broader expansion plans in the region, beyond this new Singapore store?
Birkenstock is growing its presence across the APMA (Asia Pacific, Middle East and Africa) region with new store openings. They also appointed Tiffany Wu as MD for Greater China last month to lead regional expansion.
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