Billabong kickstarts supply chain transformation

Global surf brand Billabong and its family of brands is positioning its supply chain to support transformation of its wholesale and retail businesses.

Billabong said it will connect suppliers and trading partners in a cloud based network using the GT Nexus platform to facilitate and automate processes for supply chain financing, order collaboration, invoice management, in-transit visibility and payment management.

Billabong International Limited is a global marketer, distributor, wholesaler and retailer of apparel, accessories, eyewear, wetsuits and hardwoods in the boardsports sector under the Billabong, RVCA, Element, Von Zipper, Honolua Surf Company, Kustom, Palmers Surf, Xcel, Sector 9 and Tigerlilly brands.

Jeff Streader, Chief Operating Officer at Billabong,said making data and capital more accessible to suppliers will remove friction and enable agile delivery of goods. The deployment of GT Nexus is part of a larger global initiative at Billabong to obtain real-time supply chain visibility to drive retail and wholesale business growth.

“Risk and uncertainty remain prevalent as social, political and economic volatility pose constant threats to supply chains,” said Sean Feeney, CEO of GT Nexus. “The only way to assure undisrupted supply and delivery of goods while preserving margins is end-to-end visibility across all trading partners, brands and business channels. That’s the power of a cloud supply chain operating as a network.”