Bigg’s Diner plans expansion to Metro Manila

Bigg’s Diner, known for serving burgers and Filipino rice meals in Naga and the Bicol region since 1983, plans to open in Metro Manila next year.

Business development head Ronaldo Linao says the restaurant group is already looking at three possible sites – one is in Mindanao Avenue, Quezon City, another in Megamall and the third in Robinsons, either Ermita or Galleria.

“There is actually a market study right now to see how viable it would be in Manila. The competition there is very fierce,” says Linao.

Bigg’s Diner has 17 outlets in the Bicol region, including seven franchises and a branch in Batangas. It started out as a donut shop and has had two name changes – from Mang Donald’s to Carl’s Diner, then to Bigg’s Diner – to avoid confusion with multinational brands.