The Biggest MUJI Flagship Store in Korea Opens

In this article (4)
Muji Korea has opened its largest store in Seoul’s Seodaemun district.
Called Muji Sinchon, the five-storey store offers new items and services, including Open Muji, Sinchon to Go, a cafe and a books department.
On first floor, Sinchon to Go shares information of Sinchon area and recommends famous places and shops, which aims to connect tourists and Sinchon area.
Bathroom and aroma goods are displayed in a Health and Beauty section while travel goods and backpacks are available in Muji to Go area.
There is also a coffee outlet on that floor.
One level up, customers can experience a custom embroidery service, having words or motifs applied to purchases.
Apparels and accessories are displayed in women and men categories in Muji Labo.
On third floor, Muji Yourself offers stationery products as well as the Muji signature Stamp It! service, which allows customers to create their own stamps and notebooks.
Books are sold for the first time at Muji Korea on the fourth floor.
The fifth floor is mainly for communications with a multi-purpose hall suitable for conferences, events, lectures, and workshops.
Questions & Answers
Q.What new services are available at the Muji Sinchon store that are not typically found at other Muji locations?
What new services are available at the Muji Sinchon store that are not typically found at other Muji locations?
The Muji Sinchon store introduces several new services. These include 'Open Muji', a dedicated 'Sinchon to Go' section providing local information, and a comprehensive books department. Customers can also use a custom embroidery service and a new 'Muji Yourself' stationery area.
Q.Which floor offers customers the opportunity to personalise items they have purchased?
Which floor offers customers the opportunity to personalise items they have purchased?
Customers can personalise their purchases on the second floor of the Muji Sinchon store. This floor offers a custom embroidery service, allowing words or motifs to be applied to items bought in-store. There is also a Muji Labo section with apparel and accessories.
Q.What is the primary function of the fifth floor at the new Muji Sinchon flagship store?
What is the primary function of the fifth floor at the new Muji Sinchon flagship store?
The fifth floor of the Muji Sinchon store is primarily dedicated to communications. It features a multi-purpose hall designed for various activities, including conferences, events, lectures, and workshops, serving as a community and interaction space.
Reader pulse
Is this flagship strategy innovative?
23,016 votes so far



