Big expansion plan for Burger King Thailand
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Fast food chain Burger King is preparing to open 16 new stores by the end of this year in Thailand.
Prapat Siangjan, Burger King Thailand GM, said the company also plans to open 15 stores annually in 2019 and 2020, taking the network to 131. The stores will be opened near tourist spots and petrol stations, where higher than average spending is considered likely.
“Customers at petrol stations spend one-and-a-half-times more than at original stores,” said Siangjan, “because we can stay open from breakfast until late at night, and not only at lunch and dinner time as is the case with retail complexes.”
Other areas of the Burger King Thailand business continue to expand, with last year’s newly introduced delivery channel showing monthly sales figures that indicate double growth year on year.
This year’s expansion will cost the company THB375 million (US$11.3 million).
Questions & Answers
Q.What is Burger King Thailand's expansion target for the end of this year?
What is Burger King Thailand's expansion target for the end of this year?
Burger King Thailand aims to open 16 new stores by the end of this year. This expansion is part of a larger plan to increase their total network to 131 outlets by the end of 2020.
Q.Where will the new Burger King stores be located in Thailand?
Where will the new Burger King stores be located in Thailand?
The new stores will be strategically located near tourist spots and petrol stations. These locations are chosen because customers there are expected to show higher than average spending, boosting sales.
Q.How much money is being invested in this year's expansion plan?
How much money is being invested in this year's expansion plan?
This year's expansion will cost Burger King Thailand THB375 million. This figure is equivalent to US$11.3 million, indicating a significant investment in growth.
Q.Why do customers at petrol station outlets spend more than those at other stores?
Why do customers at petrol station outlets spend more than those at other stores?
Customers at petrol stations spend one-and-a-half-times more because these outlets can operate from breakfast until late at night. This extended operating time allows for sales beyond just lunch and dinner.
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