Big C reveals expansion plans at home and abroad

1 min readUpdated May 26, 2025Dec 13, 201911:09 PM

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Thai supermarket business Big C is planning to spend THB6.5 billion (US$214 million) on expansion both domestically and internationally next year.

While the majority of the funds earmarked for growth will go towards development within the brand’s home territory, THB500 million ($16.5 million) will be set aside for overseas expansion. The brand has just launched its first 8000sqm Big C in Cambodia, and has designs on a launch in Laos next year.

The firm’s domestic thrust is focused on small retail outlets – branded Mini Big C – designed to facilitate its reach to more customers in Bangkok and beyond. It is also investigating 3000–5000sqm hypermarkets as a “town centre” concept.

“We are committed to investing in Thailand next year because we are confident in the country’s economic foundation,” said Big C’s CEO Aswin Techajareonvikul. “From next year, we will pay more attention to expanding our retail business abroad, focusing on Cambodia, Laos, Myanmar and Vietnam, where the economies are strong.”

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What this means

Big C's substantial THB6.5 billion expansion, particularly the THB500 million for overseas markets, represents a clear offensive strategy to use its established brand beyond Thailand. This regional push, starting with Cambodia and Laos, directly challenges existing retail players and potential market entrants, akin to Human Made's recent Bangkok arrival or Panpuri's broader Asian plans. The focus on smaller Mini Big C formats domestically indicates a pragmatic, penetration-led approach, but the simultaneous pursuit of 'town centre' hypermarkets risks diluting focus. The key risk lies in successfully replicating its Thai model in diverse, nascent markets without overstretching resources. We should watch for Big C's next announced international store count or specific launch dates in Myanmar.

Maria Santos · Retail News Asia newsroom

Questions & Answers

What is the total investment Big C plans for expansion next year?

Big C intends to spend THB6.5 billion (US$214 million) on expansion during the next year. This budget covers growth both within Thailand and internationally.

Which countries are targeted for Big C's international expansion efforts?

The company is focusing its international expansion on Cambodia, Laos, Myanmar, and Vietnam. It has already launched in Cambodia and plans a launch in Laos next year.

How will Big C expand its presence within Thailand?

Domestically, Big C will focus on small retail outlets called Mini Big C to reach more customers in Bangkok and other areas. It is also exploring 3000-5000sqm hypermarkets as a "town centre" concept.

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