Big Baller Brand expands into China
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American sports apparel company Big Baller Brand has bounced into Hong Kong and Mainland China on the back of a basketball game.
Founder/CEO LeVar Ball, a former basketball and football player, took advantage of a match in which his son LiAngelo played for UCLA (University of California, Los Angeles) in Shanghai’s Mercedes Benz Arena, which has also just hosted the Victoria’s Secret annual showcase.
ESPN writer/editor Jovan Buha says the family used the trip to launch Big Baller Brand China via two pop-up stores, one at streetwear outlet WZK Shanghai followed by the other, opening today at Juice in Hong Kong.
Buha says the family’s brand is set to open its own flagship stores in both cities, along with a dedicated Chinese website.
Big Baller Brand was inspired by LiAngelo and his brothers Lonzo and LaMelo – following in their father’s footsteps as basketball players.
Questions & Answers
Q.What prompted Big Baller Brand's expansion into China and Hong Kong?
What prompted Big Baller Brand's expansion into China and Hong Kong?
The company launched its China expansion during a trip for a basketball game in which founder LeVar Ball's son, LiAngelo, played for UCLA in Shanghai. This event provided a platform for their initial pop-up store launches.
Q.How did Big Baller Brand initially enter the Chinese and Hong Kong markets?
How did Big Baller Brand initially enter the Chinese and Hong Kong markets?
Big Baller Brand first entered the market through two pop-up stores. The first opened at WZK Shanghai, a streetwear outlet, and the second opened in Hong Kong at Juice.
Q.What are Big Baller Brand's future plans for its presence in China and Hong Kong?
What are Big Baller Brand's future plans for its presence in China and Hong Kong?
The brand intends to open its own flagship stores in both Shanghai and Hong Kong. Also, it plans to launch a dedicated Chinese website to support its expansion efforts in the region.
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