Fashion
UK fashion brand Belstaff, through its new subsidiary company Belstaff Japan KK, has launched its first outlet in the country, and is planning more.
Four stores in Japan are on this year’s schedule, including one in Kobe in September, which will sell both menswear and womenswear.
The initial shop is in Nagoya’s Matsuzakaya department store, covering 409 sqft (37.99 sqm), while a 635 sqft menswear pop-up store at Isetan in Tokyo opens from March 16 to 29. Both outlets have the latest menswear range as well as the label’s Legends collection.
Meanwhile, the brand has three stores in Seoul, South Korea, and a Macau outlet opened five months ago.
Belstaff has just moved its financial base and trademark from Switzerland back to the UK. It has also been based in Italy and New York since being launched in England in 1924 by Staffordshire businessman Eli Belovitch, who was a dealer in reclaimed fabrics and rubber goods. At its factory near Stoke-on-Trent, the company produced waterproof garments for both men and women, with the emphasis on motorcycling.
