Social unrest, trade tensions erodes Tse Sui Luen profits

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Weak consumer sentiment based on “social unrest” in Hong Kong and the ongoing Sino-US trade tension has cost Hong Kong-listed jeweler Tse Sui Luen a cut of more than 90 percent in its half-year profit.
In a profit warning, chairman Annie Lau said a preliminary review of the company’s management accounts for the six months to September 30 show a 14 percent decrease in turnover.
“The group has recorded the weakest sales in its Hong Kong market in the months of August and September … which is expected to drop by approximately 45 to 55 percent year on year. Given the challenging and uncertain market conditions on our retail business, the group is expected to record a significant decrease in the profit attributable to the owners of the company for the six months … by more than 90 percent as compared with that for the corresponding period last year.”
She said the company has introduced cost-saving measures and applied “more proactive operating tactics” to weather the current unfavorable economic and business environment.
“We are negotiating with landlords for rental relief or reduction, in particular for shops situated in the key areas of the social incidents in Hong Kong, and managing our rental and staff expenses as well as general and administration costs at a stable and reasonable level with respect to the business performance. At the same time, we have formulated plans to lower our inventory level to reduce the holding cost, and adjust our product mix and marketing strategies to stimulate sales,” she said
“We will continue to monitor the relevant economic conditions and the ever-changing retail landscape, including cost pressure and the increasing downward pressure of the domestic economy.”
Lau reassured shareholders that the company’s financial position remains healthy with sufficient cash on hand to meet its business needs.
The half-year results for Tse Sui Luen Jewellery are expected to be released by the end of November.
Questions & Answers
Q.What is the primary reason for Tse Sui Luen's significant profit drop?
What is the primary reason for Tse Sui Luen's significant profit drop?
The company attributes the more than 90 percent profit decrease to weak consumer sentiment, specifically citing social unrest in Hong Kong and ongoing Sino-US trade tensions as contributing factors.
Q.Which specific period saw the largest decline in sales for Tse Sui Luen?
Which specific period saw the largest decline in sales for Tse Sui Luen?
The group recorded its weakest sales in the Hong Kong market during August and September, with sales expected to drop by approximately 45 to 55 percent year on year for those months.
Q.What actions is Tse Sui Luen taking to mitigate the current challenges?
What actions is Tse Sui Luen taking to mitigate the current challenges?
The company is introducing cost-saving measures, negotiating with landlords for rental relief, and managing rental, staff, and administration expenses. They are also adjusting product mix and marketing strategies to stimulate sales.
Q.What is the company's financial outlook despite the profit warning?
What is the company's financial outlook despite the profit warning?
Chairman Annie Lau has reassured shareholders that the company's financial position remains healthy, stating they have sufficient cash on hand to meet their business needs during this period.
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What is the primary cause of Tse Sui Luen's profit drop?
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