Beiersdorf celebrates expansion of its Bangkok production facility with First Stone ceremony

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Beiersdorf, owner of world leading brands such as NIVEA and Eucerin, has begun work on the expansion of its skincare products factory in Bangkok. The group’s industrial unit, located in Bangplee will be an investment of €47.4 million for the company.
Its offices and production center together employ more than 700 staff and manufacture products for two of its brands, NIVEA and Eucerin, for the Thai market and export to 43 other countries. This expansion is reflective of the continued growth this cosmetics giant has enjoyed within the region.
Mr. Markus Daburger, Beiersdorf Thailand says: “The Pailin Project is Beiersdorf’s commitment towards doubling production performance in order to support the demand of the region. As a representative of Beiersdorf Thailand, we appreciate the on-going support of the Government and local agencies in our expansion project, which not only sees the production line expand, but also our Beiersdorf family, as up to 200 jobs new will be created in the next years. We are proud to say that the Pailin Project in Thailand is now the second biggest hub of the company after Germany.”
A key target of the project is to improve the working environment for all employees, with cutting-edge innovation, structured offices, optimized work ergonomics and CE-standard machines as well as a refurbishment of the existing production building. The compounding area will be renewed with four mixers replaced while the factory entrance, canteen, offices and recreation area will all be refurbished, too.
Efficiency is also a key consideration. Line performance will be improved to see production peak at 240 bottles per minute on a single line. The expansion will include a solar-paneled roof with the capability to produce 500kW of power, and is on target to achieve a gold LEED (Leadership in Energy and Environment Design) certification. The U.S Green Building Council’s prestigious certification serves as a project management tool to achieve more sustainable, high-performance green buildings.
The expansion, due to house new production lines for Deo Roll-Ons, has a building footprint dimension of 72m x 97m and a construction area of 9,679m2. This vast project is scheduled for completion in the first quarter of 2019 and will begin production of Roll-Ons in the following quarter. The existing building will be refurbished to accommodate Lip Care production which will begin in the middle of 2020.
Questions & Answers
Q.What is the total investment in this expansion project?
What is the total investment in this expansion project?
The company is investing €47.4 million in the expansion of its industrial unit in Bangplee, Bangkok. This funding supports the overall project including new production lines and refurbishments.
Q.Which specific products will be manufactured in the expanded facility?
Which specific products will be manufactured in the expanded facility?
New production lines in the expansion will produce Deo Roll-Ons. The refurbished existing building will accommodate the production of Lip Care products.
Q.When is the new expansion expected to be fully operational?
When is the new expansion expected to be fully operational?
The main expansion project is scheduled for completion in the first quarter of 2019, with Roll-On production starting the following quarter. Lip Care production in the refurbished existing building will begin in mid-2020.
Q.How many new jobs will this expansion create?
How many new jobs will this expansion create?
The expansion project is expected to create up to 200 new jobs in the coming years. This will add to the existing workforce of over 700 staff.
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