Bega Cheese reveals new look for Dairylea

Bega Group has introduced a new appearance to its Dairylea-branded products, including the original slices and burger slices.

Following the change, all Dairylea-branded product lines will have Bega-branded packaging.

“Our same great tasting slices continue to be an everyday essential item, just with a new look,” said Anna Martin, brand manager of culinary at Bega Group.

“Suitable and affordable for Australian families, we are excited to see our new packaging on supermarket shelves, helping shoppers to stretch their household budget a little further without compromising on taste and quality.”

The refreshed packaging is now available in local supermarkets and will be accessible in Coles later this month.