Bega Cheese reveals new look for Dairylea
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Bega Group has introduced a new appearance to its Dairylea-branded products, including the original slices and burger slices.
Following the change, all Dairylea-branded product lines will have Bega-branded packaging.
“Our same great tasting slices continue to be an everyday essential item, just with a new look,” said Anna Martin, brand manager of culinary at Bega Group.
“Suitable and affordable for Australian families, we are excited to see our new packaging on supermarket shelves, helping shoppers to stretch their household budget a little further without compromising on taste and quality.”
The refreshed packaging is now available in local supermarkets and will be accessible in Coles later this month.
Questions & Answers
Q.What Dairylea products are receiving new packaging?
What Dairylea products are receiving new packaging?
The new appearance will be applied to Dairylea-branded products, including the original slices and burger slices. Following this change, all Dairylea lines will feature Bega-branded packaging.
Q.When will the new Dairylea packaging be available in all major supermarkets?
When will the new Dairylea packaging be available in all major supermarkets?
The refreshed packaging is already available in local supermarkets. It is expected to become accessible in Coles later this month, ensuring wider distribution.
Q.What is the stated benefit of the new packaging for consumers?
What is the stated benefit of the new packaging for consumers?
According to Anna Martin, the new packaging aims to help Australian families stretch their household budget further. It seeks to provide an affordable option without compromising on taste and quality.
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