Beerlicious starts brewing more
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A year after introducing Australian craft beer to Thailand, Beerlicious has partnered with Canadian brewery Molson Coors International to introduce Cobra Premium beer.
Initially the company offered six craft beers from Bridge Road Brewers, an award-winning small-batch brewery near Melbourne. It soon expanded to 10 different beers from the brewery, and has just introduced a range of Christmas brews.
“We chose to work with Bridge Road Brewers as it is a family business, conceived by a father and son who focus on traditional brewing techniques,” says Beerlicious MD/founder Niran Khanijou.
Cobra Premium beer, brewed in the UK for Molson Coors, has won more than 94 gold medals at the international Monde Selection awards.
“Our immediate plans are to introduce not only Cobra but also King Cobra, a ‘champagne lager’ in an impressive 750ml bottle, to the Thai market over Christmas,” says Khanijou. King Cobra has won the Grand Gold award, the highest accolade, at Monde Selection.
“Our Australian selection will have a limited stock of the two seasonal beers Fat Man, Red Suit, Big Sack and Magical Christmas Unicorn, a vanilla ice-cream ale.”
Beerlicious products are available at select Bangkok restaurants and craft-beer venues as well as branches of Central Food Hall, Gourmet Market and Tops.
Questions & Answers
Q.Which specific Molson Coors International products will Beerlicious introduce to the Thai market?
Which specific Molson Coors International products will Beerlicious introduce to the Thai market?
Beerlicious plans to introduce Cobra Premium beer and King Cobra, a 'champagne lager', to the Thai market. King Cobra will be available in an impressive 750ml bottle for consumers.
Q.What is the reason Beerlicious initially chose to partner with Bridge Road Brewers for their Australian craft beer selection?
What is the reason Beerlicious initially chose to partner with Bridge Road Brewers for their Australian craft beer selection?
Beerlicious chose Bridge Road Brewers because it is a family business, founded by a father and son. They focus on traditional brewing techniques, which aligns with Beerlicious's criteria for partners.
Q.Where can customers in Thailand currently purchase Beerlicious products?
Where can customers in Thailand currently purchase Beerlicious products?
Beerlicious products are available at selected restaurants and craft-beer venues in Bangkok. They can also be found in branches of Central Food Hall, Gourmet Market and Tops supermarkets.
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