Beer Cartel launching crowdfunding campaign

Beer Cartel is poised to be the next online retailer to convert the successes of Covid-19 into capital, with the alcohol delivery business announcing it will be performing a crowdfunding round soon.

While little details have been shared, co-founder Richard Kelsey said he wants to open up investment opportunities for Beer Cartel’s customers and allow them to own a stake in the business.

“We had a really successful 2020 and see that buying craft beer online is only going to grow from strength to strength over the next five years,” Kelsey wrote on Facebook.

“We’re going to be doing a crowdfunding raise in the coming weeks.”

The business was founded in 2009 by Kelsey and Geoff Huens out of an interest in good beer, and a seeming lack of it in Australian pubs and brewhouses.

A number of large-scale e-commerce companies have stepped up their operations in the last year, from Adore Beauty launching its $270 million IPO in October, to Outland Denim’s successful $1.3 million crowdfunding effort.