Beauty brand 3INA launches in Hong Kong
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Beauty brand 3INA, following its success in the Chinese platform Xiaohongshu, launched in Hong Kong yesterday. Since the 3INA customer is the Millennial, the digital platforms have been a large part of the brand’s marketing and selling strategy. Social media and influencers have been key to its success.
Launched in 2016 by Eve and Pablo Rivera, the very first 3ina makeup store was opened in London in February last year. Offering professional grade European-made cosmetics at an accessible price tag, 450 products across six categories, and trend-savvy products launching every four weeks, the British beauty brand was an instant hit.
Hong Kong people will enjoy 3INA colorful mood at its first flagship store in T.O.P This is Our Place in Mong Kok with an assortment of over 700 products.
3INA already has 27 stores in over nine countries around the world, including Australia, Belarus, Greece, Italy, India, Malta, Spain, South Africa, UK, and now Singapore.
Questions & Answers
Q.Which digital platforms have been central to 3INA's marketing and selling strategy?
Which digital platforms have been central to 3INA's marketing and selling strategy?
Digital platforms have been a large part of 3INA's marketing and selling strategy, particularly due to their Millennial customer base. Social media and influencers have been identified as key to the brand's success in this area.
Q.How many products will be available at the new Hong Kong flagship store?
How many products will be available at the new Hong Kong flagship store?
The new 3INA flagship store in T.O.P This is Our Place in Mong Kok, Hong Kong, will offer an assortment of over 700 products. This is a larger range compared to the initial 450 products mentioned generally.
Q.When and where was the very first 3INA makeup store opened?
When and where was the very first 3INA makeup store opened?
The very first 3INA makeup store was opened in London in February last year, following the brand's launch in 2016. This marked their initial physical retail presence after establishing the brand.
Q.How many stores does 3INA currently have globally, and in how many countries?
How many stores does 3INA currently have globally, and in how many countries?
3INA currently operates 27 stores across more than nine countries worldwide. These include locations such as Australia, Greece, India, Spain, and the UK, with Hong Kong now added to their global presence.