BBQ Chicken Vietnam gets Foodpanda boost

Online food delivery service Foodpanda has given Korean QSR BBQ Chicken Vietnam a major marketing boost.

While BBQ Chicken is “better known than KFC, Jollibee or Subway” in Vietnam’s capital city Hanoi, down south it still has some work to do on its brand awareness.

So Foodpanda and BBQ Chicken have signed an exclusive delivery service partnership nationwide.

Foodpanda had previously made deliveries on behalf of some individual stores.

The Rocket Internet subsidiary, in which Goldman Sachs has just invested US$100 million, now has delivery partnerships in Vietnam with 20 franchised chains and some 800 restaurants Vietnam-wide, after only three years in the market.

Foodpanda has services in six Vietnamese cities: Hanoi, Ho Chi Minh City, Da Nang, Can Tho, Nha Trang and Hai Phong