BBQ Chicken Vietnam gets Foodpanda boost
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Online food delivery service Foodpanda has given Korean QSR BBQ Chicken Vietnam a major marketing boost.
While BBQ Chicken is “better known than KFC, Jollibee or Subway” in Vietnam’s capital city Hanoi, down south it still has some work to do on its brand awareness.
So Foodpanda and BBQ Chicken have signed an exclusive delivery service partnership nationwide.
Foodpanda had previously made deliveries on behalf of some individual stores.
The Rocket Internet subsidiary, in which Goldman Sachs has just invested US$100 million, now has delivery partnerships in Vietnam with 20 franchised chains and some 800 restaurants Vietnam-wide, after only three years in the market.
Foodpanda has services in six Vietnamese cities: Hanoi, Ho Chi Minh City, Da Nang, Can Tho, Nha Trang and Hai Phong
Questions & Answers
Q.What is the nature of the partnership between Foodpanda and BBQ Chicken Vietnam?
What is the nature of the partnership between Foodpanda and BBQ Chicken Vietnam?
Foodpanda and BBQ Chicken Vietnam have entered into an exclusive nationwide delivery service partnership. Previously, Foodpanda had only delivered for individual BBQ Chicken stores, but this new agreement covers the entire brand.
Q.What is BBQ Chicken Vietnam's current brand awareness situation?
What is BBQ Chicken Vietnam's current brand awareness situation?
BBQ Chicken is very well known in Hanoi, even more so than competitors like KFC. However, the brand still needs to improve its awareness in the southern regions of Vietnam.
Q.How long has Foodpanda been operating in the Vietnamese market?
How long has Foodpanda been operating in the Vietnamese market?
Foodpanda has been present in the Vietnamese market for three years. In that time, it has established delivery partnerships with 20 franchised chains and approximately 800 restaurants across the country.
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