Bang & Olufsen made a Brown Bear speaker inspired by a Line character
In this article (5)
Messaging platform Line has partnered with consumer electronics firm Bang & Olufsen to release a Brown-Bear themed speaker.
The collaboration attests to the popularity of the chat app within Asia and of its proprietary characters, which are in familiar daily use amongst those who communicate via the platform. Brown Bear is a well-loved character in Line’s cartoon cast.
Line character merchandise already sells in 108 countries, with a flagship store for Line-themed products in New York’s Times Square.
The Bluetooth speaker, based on the firm’s Beoplay P2 model, is controlled by taps and shakes rather than button presses, and is brown with a featured Brown Bear accessory. It has been given a limited release with only 5000 units made, distributed in East Asia and the US both online and at a few retail outlets.
Last month, Line partnered with DJI to create a Brown Bear-themed drone.
View gallery of how the speaker looked like below (5 images) :
Questions & Answers
Q.What is the basis for the design of the new Bang & Olufsen speaker?
What is the basis for the design of the new Bang & Olufsen speaker?
The new speaker is based on Bang & Olufsen's Beoplay P2 model. It is brown in colour and features a Brown Bear accessory, reflecting the collaboration with Line's popular character.
Q.How many units of the Brown Bear speaker have been produced and where are they sold?
How many units of the Brown Bear speaker have been produced and where are they sold?
There has been a limited release of only 5,000 units. These speakers are distributed in East Asia and the US, available both online and through a select number of retail outlets.
Q.How does the speaker function if it doesn't have traditional button controls?
How does the speaker function if it doesn't have traditional button controls?
The speaker is designed to be controlled using taps and shakes instead of conventional button presses. This provides a different user interaction method for the device.
Q.Which regions demonstrate the popularity of Line and its characters?
Which regions demonstrate the popularity of Line and its characters?
Line's chat app and its proprietary characters are very popular within Asia, with merchandise selling in 108 countries. A flagship store for Line-themed products is also located in New York's Times Square.