Bacardi launches Aberfeldy pop-up store at Taoyuan International Airport
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Bacardi Global Travel Retail has launched a glittering Aberfeldy pop-up store in partnership with Ever Rich Duty-Free at Taiwan’s Taoyuan International Airport.
The pop-up store will run until the end of February, during what is the region’s peak holiday travel time.
The Aberfeldy store features two global-travel-retail-exclusive single malts, the Aberfeldy 16yo and Aberfeldy 21yo, both finished in ex-madeira wine casks.
“Taiwan is a truly dynamic market for Aberfeldy,” said Gaurav Joshi, regional director Asia Pacific, Bacardi Global Travel Retail. “Building on the exceptional success of last year’s airport campaign, we have now gone a step further to draw the shopper deeper into the Aberfeldy story, its craft and heritage and our constant commitment to age statements in the sublime quality of the Aberfeldy range.
“We are also giving them their own chapter in the story with an individual and resonant link to this multi-award-winning single-malt brand by making the purchase a distinctly personal experience,” he said.
The Aberfeldy pop-up store also features digital presentations, pyramid display units and a golden waterfall feature to represent the Pitilie Burn.
Customers who purchase the two exclusive single malts can personalize their bottle by having it dipped in golden wax and sealed with their initials.
Questions & Answers
Q.What is the primary purpose of the Aberfeldy pop-up store at Taoyuan International Airport?
What is the primary purpose of the Aberfeldy pop-up store at Taoyuan International Airport?
The pop-up store aims to draw shoppers deeper into the Aberfeldy story, its craft and heritage, and Bacardi's commitment to age statements. It also seeks to make the purchase a personal experience for customers.
Q.Which specific Aberfeldy products are available exclusively at this travel retail location?
Which specific Aberfeldy products are available exclusively at this travel retail location?
The store features two global-travel-retail-exclusive single malts: the Aberfeldy 16yo and Aberfeldy 21yo. Both whiskies have been finished in ex-madeira wine casks.
Q.How long will the Aberfeldy pop-up store operate at Taoyuan International Airport?
How long will the Aberfeldy pop-up store operate at Taoyuan International Airport?
The Aberfeldy pop-up store will run until the end of February. This period coincides with the region’s peak holiday travel time, suggesting a strategic timing for the launch.
Q.What interactive or personalised features are available for customers at the pop-up store?
What interactive or personalised features are available for customers at the pop-up store?
Customers who purchase the two exclusive single malts can personalise their bottle. They can have it dipped in golden wax and sealed with their initials, creating a distinct personal link to the brand.
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