Baby apparel FirstCry in talks with Alibaba, SoftBank for funding

Oct 30, 2018Updated Jun 4, 20251 min read

Indian online baby product retailer FirstCry is in funding talks with Chinese e-commerce platform Alibaba and Japanese multinational conglomerate SoftBank Group. The firm is seeking at least US$100–$150 million in the deal in a move to put it at the forefront of the market, according to unverified reports. Both investing partners may participate in the funding if the deal goes ahead.

While none of the parties have released statements on the proposal, previous reports have revealed FirstCry as seeking similar investment figures over the past year.

FirstCry has raised more than $100 million since launching in 2010. The business derives the majority of revenue from a network of more than 300 stores despite the relatively small size of its offline business compared to its online presence.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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