Avaya taps COL as Hong Kong distribution partner

Business communications and ICT solutions provider Avaya has appointed COL Limited as its distribution partner for the Hong Kong market.

Under the agreement, the two companies will collaborate to drive adoption of Avaya solutions in the market and helping Hong Kong organizations achieve their digital transformation ambitions.

COL, a subsidiary of fixed line operator Wharf T&T, will provide the full range of Avaya products – including unified communications and collaboration, contact center, cloud-based communication applications and networking solutions – to resellers in Hong Kong, and later to the wider region. Resellers will be able to offer products to enterprises of all sizes.

COL has a more than 40 year history in Hong Kong. Its flagship product is its data center and business continuity solution, which has an 80% market share in the financial and multi-national corporation market segments.

“This distribution agreement signals the start of an exciting time for the industry and for us. Avaya has the reputation, the reach and the commitment to deliver quality communication applications,” COL VP for the business market Kam Poon said.

“Together and through our resellers, we will make a highly positive impact in delivering future-proof communications solutions to business customers with proven competence to design, build, implement and operate.”