Authentic Brands Group acquires Nautica
In this article (5)
Authentic Brands Group has bought the Nautica business from VF Corporation.
The new owner, which lists Marilyn Monroe, Elvis Presley, Muhammad Ali, Greg Norman, Aeropostale, Juicy Couture and Frederick’s of Hollywood among an extensive portfolio, will take over the sports-inspired brand in the first half of this year. Terms of the deal have not been disclosed.
VF chairman, president and CEO Steve Rendle said the company’s global business strategy is to actively manage its brand portfolio to ensure its composition allows strong growth.
“This announcement marks yet another example of how we’re delivering on our commitment. We are pleased to have reached this agreement with Authentic Brands Group. The Nautica brand is an iconic, globally recognised brand, and Authentic Brands Group is the ideal owner to guide its next phase of growth and success.”
Nautica, an American brand, has a strong nautical heritage, particularly associated with yachting. Besides producing clothing for men, women and children, it sells fragrances, watches and accessories.
VF Corporation still owns the Vans, The North Face, Timberland, Wrangler and Lee brands.
Questions & Answers
Q.What is the expected timeframe for Authentic Brands Group to assume control of the Nautica business?
What is the expected timeframe for Authentic Brands Group to assume control of the Nautica business?
Authentic Brands Group is expected to take over the sports-inspired brand in the first half of this year. The exact date within that period has not been specified in the announcement.
Q.What was the stated reason for VF Corporation selling the Nautica brand?
What was the stated reason for VF Corporation selling the Nautica brand?
VF Corporation sold Nautica as part of its global business strategy to actively manage its brand portfolio. This aims to ensure the portfolio's composition allows for strong growth across its remaining brands.
Q.What types of products does the Nautica brand currently offer to consumers?
What types of products does the Nautica brand currently offer to consumers?
Nautica produces clothing for men, women, and children. In addition to apparel, the brand also sells fragrances, watches, and various accessories, often with a nautical theme.
Q.What other well-known brands are owned by Authentic Brands Group?
What other well-known brands are owned by Authentic Brands Group?
Authentic Brands Group owns a diverse portfolio of brands and personalities. These include Marilyn Monroe, Elvis Presley, Muhammad Ali, Greg Norman, Aeropostale, Juicy Couture, and Frederick’s of Hollywood.
Reader pulse
Is this a good move for Nautica?
18,548 votes so far