Aussie sushi chain lands in Hong Kong

1 min readUpdated Jun 4, 2025Jan 26, 20155:57 AM

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An Australian sushi restaurant chain has opened its first outlet in Hong Kong.

And now Wasabi Warriors plans more stores in the city, along with expansion into the Philippines in February and Dubai later in the year.

Hong Kong ‘Business Warrior’ Elga Wong said response to the first store’s opening was overwhelming.

“It’s been so busy I haven’t even had a minute to catch my breath.

“The experience has been phenomenal and we’ve received extremely positive feedback from customers with fresh and tasty being the most common words heard on the opening day.”

Wasabi Warriors is owned by Australia’s Pacific Retail Brands, which also has Go Sushi and Kick! Juice Bars in its portfolio. The sushi concept is very environmentally focused, carefully sourcing ingredients from carefully selected suppliers. Using sustainable, free range and locally sourced authentic sushi, the brand says in Hong Kong it is staying true to its cause to ‘Eat good, Do good, Feel good’ by honouring their commitment to the ocean, earth and the animals.

The chain’s menu includes freshly made sushi rolls, packs, gyozas and dragon bites.

The Hong Kong store is on the ground floor of World Trust Tower, 50 Stanley St, in Central.

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What this means

Wasabi Warriors' entry into Hong Kong is a calculated move into a highly competitive market, likely using its sustainable sourcing and fresh concept to stand out. Unlike Oh!Some's closure, this expansion aligns with other international brands, such as Dairy Queen, expanding their footprint. The initial 'overwhelming' response suggests potential, but sustaining momentum in a city where consumers are spoilt for choice will be challenging. Success will pressure local sushi outlets and other quick-service food brands to elevate their offerings. The brand’s commitment to its ‘Eat good, Do good, Feel good’ ethos could be a differentiator, provided it resonates beyond the initial novelty. We await specific store opening dates for the Philippines to assess the next phase of this strategy.

Aiko Tanaka

Questions & Answers

Which specific brands does Pacific Retail Brands operate in addition to Wasabi Warriors?

Pacific Retail Brands, the owner of Wasabi Warriors, also includes Go Sushi and Kick! Juice Bars in its current brand portfolio. These are Australian concepts, like Wasabi Warriors itself.

What is the primary focus of Wasabi Warriors' brand ethos regarding its operations and sourcing?

The brand is very environmentally focused, sourcing ingredients carefully from selected suppliers. It commits to sustainable, free-range, and locally sourced authentic sushi, aiming to 'Eat good, Do good, Feel good'.

Where is Wasabi Warriors' first Hong Kong outlet specifically located?

The initial Hong Kong store for Wasabi Warriors is located on the ground floor of World Trust Tower. This address is at 50 Stanley Street, in the Central district.

Beyond Hong Kong, which other international markets are Wasabi Warriors planning to enter this year?

Following its Hong Kong launch, Wasabi Warriors plans to expand into the Philippines in February. Later in the year, the chain also has intentions to open outlets in Dubai.

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