Audi’s Electric SUV Faces Four Week Delay Due to Software Issues

In this article (4)
Audi’s first electric sport utility vehicle (SUV) will hit showrooms four weeks later than planned because of a software development issue, a spokesman for the German luxury car brand said on Sunday. The spokesman said Audi’s e-tron midsize SUV faced delay because the carmaker needs new regulatory clearance for a piece of software that was modified during the development process.
Audi staged a global launch of the e-tron in San Francisco last month as part of its effort to expand the market for premium electric vehicles and grab a share from California-based Tesla, which has had the niche largely to itself.
The e-tron delays were first reported by German newspaper Bild am Sonntag, citing sources close to the company. The paper said delivery could be delayed by several months. The paper also said Audi was locked in price negotiations with LG Chem, the South-Korean supplier of batteries for its electric vehicles, which wants to increase prices by about 10 percent because of high demand.
LG Chem supplies electric vehicle batteries for Audi, its parent Volkswagen and Daimler. An LG Chem official declined to comment on the report, citing the confidentiality of its relationship with a client. The Audi spokesman also declined to comment on price negotiations with LG Chem.
Questions & Answers
Q.What is the primary reason for the delay in the Audi e-tron's launch?
What is the primary reason for the delay in the Audi e-tron's launch?
The delay is due to a software development issue. Audi needs new regulatory clearance for a piece of software that was modified during the development process for its e-tron SUV.
Q.Which supplier is reportedly in price negotiations with Audi regarding batteries for its electric vehicles?
Which supplier is reportedly in price negotiations with Audi regarding batteries for its electric vehicles?
LG Chem, the South-Korean supplier of batteries, is reportedly in price negotiations with Audi. LG Chem reportedly wants to increase prices by about 10 percent due to high demand.
Q.Is the reported delay of the Audi e-tron longer than initially stated by Audi?
Is the reported delay of the Audi e-tron longer than initially stated by Audi?
Yes, German newspaper Bild am Sonntag reported that delivery could be delayed by several months. This contrasts with Audi's spokesman stating a four-week delay for hitting showrooms.
Reader pulse
Is this delay a significant blow to Audi's EV strategy?
22,859 votes so far