Audi Hong Kong opens Drivers experiential centre

Audi Hong Kong has opened an experiential retail concept store focusing on technology and lifestyle.

The store, billed as the Audi Innovation Space, was unveiled earlier this year at Kowloon Tong’s Festival Walk. It uses digital technologies such as a VR experience to engage customers and offer new ways to experience the brand. The store supersedes the former Audi Kowloon Showroom in Tsim Sha Tsui, which was shuttered in June.

Audi will roll out the new experiential store concept at its other Hong Kong locations, beginning with a new outlet at The Elements in Tsim Sha Tsui later this month.

Audi’s exclusive distributor in the territory is Dah Chong Hong, which has provided sales and service on behalf of the brand for 20 years.